Does the music you play scare off customers?

Introduction

Music has been a part of human culture for centuries. It has the power to evoke emotions, bring people together, and even improve our mood. But have you ever thought about the impact that the music you play has on your customers? At Tourism Consulting Solutions we have, and here's out take.

The Science Behind Music

Studies have shown that music can have a significant impact on our brain and body. It can improve our mood, reduce stress and anxiety, and even lower our blood pressure. This is because music has the ability to stimulate the release of dopamine, a neurotransmitter that is associated with pleasure and reward.

The Right Music for the Right Task

While music can be beneficial for our well-being, choosing the right music for the environment is critical. For example, in safari lodges, blasting the latest rock tunes will not only cause all wildlife near and far to scatter, it will undoubtedly also cause frayed nerves with guests who come to safari lodge seeking a connection with the natural world again.

The Impact of Genre

Another factor to consider is the genre of music you choose. Different genres can have different effects on our mood and productivity. For example, classical music is often associated with relaxation and can be helpful for reducing stress and anxiety. On the other hand, upbeat music like pop or hip-hop can be great for boosting energy and motivation. What is important here is what space you are trying to create for your customers.

The Balance of Personal Preference and Customers

It's also important to consider your personal preferences as the management staff or business owner of a tourism or hospitality business AS WELL AS your customers when choosing music to play. Most customers appreciate appropriate background music that is appropriate for the setting and ambience of the property. Many a property we, at Tourism Consulting Solutions, have visited has failed to strike this balance between keeping staff motivated and happy to complete their shift* and annoying a potential customer.

The Bottom Line

Overall, the music you play can have a significant impact on the moods of your customers. Will they stay longer, or head out the door as soon as possible? Choose music that is appropriate for the task at hand, consider the genre, and take into account the balance of music preferences.

*To learn more about Happy Staff, visit www.tourismconsultingsolutions.co.za

References:

• https://www.psychologytoday.com/us/blog/the-athletes-way/201301/can-music-really-help-us-work-out
• https://www.healthline.com/health/mental-health/how-does-music-affect-the-brain
• https://www.medicalnewstoday.com/articles/302903